PDF Ebook Event Planning and Management: A Practical Handbook for PR and Events Professionals (PR in Practice) By Ruth Dowson, David Bassett
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Event Planning and Management: A Practical Handbook for PR and Events Professionals (PR in Practice) By Ruth Dowson, David Bassett
PDF Ebook Event Planning and Management: A Practical Handbook for PR and Events Professionals (PR in Practice) By Ruth Dowson, David Bassett
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- Sales Rank: #1243997 in Books
- Published on: 2015-09-28
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .69" w x 6.14" l, .0 pounds
- Binding: Paperback
- 328 pages
Review
"An insightful and helpful book that demystifies the complicated and technical world of events in an easily accessible way, which will enable PR and event practitioners to successfully achieve in this high-pace, competitive sector." (Jonathan Sibley, Event Management Lecturer Manchester Metropolitan University)
"The authors divide their information into chapters that provide an overview of each step in putting an event together. Multiple case studies and templates support each section’s practical lessons, along with charts, diagrams, checklists, examples, case studies, photos, and much more. Subsections within the chapters guide more knowledgeable readers to the in-depth advice they seek. Boxes labeled “top tip” offer suggestions for experienced planners. The clear language and blunt presentation reinforce the authors’ recommendations, whether for selecting a venue or naming a planning team. getAbstract recommends this detailed primer to aspiring event planners and all event professionals."
(getAbstract, Inc.)
"Collaborate to innovate. This phrase from the book beautifully captures all that is right, relevant and refreshing about this innovative collaboration between two professional, practitioner-focused academics who have clearly been there, done that and bought the merchandise to prove it. The personal, equally pragmatic manner in which they have chosen to share their Top Tips and checklists, supported by suitable theories and case studies, will prove particularly popular among event planners, managers, teachers and students all over the world." (Dr. Richard Keith Wright, Lecturer in Sustainable Sports Event Management Auckland University of Technology)
About the Author
Ruth Dowson has over 30 years' experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She teaches Events Management at the UK Centre for Events Management, Leeds Beckett University.
David Bassett is an experienced event organizer and educator in events management, leisure, sports, and tourism. He educates and trains aspiring events managers and industry practitioners at the UK Centre for Events Management, Leeds Metropolitan University.
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